4th April 2012
Leighton Buzzard based firm received a business boost from TV Dragons’ Den star Theo Paphitis.
In June 2011, Sarah Smith, owner of Silver Birch Crafts, tweeted Theo about her business during ‘Small Business Sunday’, an initiative set up by Theo that runs weekly. As a result of this Sarah was one of the 300 business who went up Edgbaston Stadium in Birmingham to meet the Dragon’s Den Star. Sarah Said “It was a absolutely amazing day, not only did we have a inspiring talk by Theo, which was only meant to last an hour and a half, he chatted to us for nearly 2 and a half hours and answered questions from us with humour and inspiration, we also got to have a quick chat and a photo taken with the Star. I was very lucky to be accompanied up to Birmingham with my friend Maryann who is also a Small Business Owner and runs a company called www.onestoppampershop.co.uk in Colchester, Essex.”
Theo re‐tweeted Sarah’s message to his 230,000 followers and as a result, www.silverbirchcrafts.co.uk has gained a considerable amount of followers and extra orders for their business.
They are also profiled on a new website www.theopaphitissbs.com that is exclusive to Small Business Sunday winners.
Sarah also said, “I’ve only been in business for 2 and a half years and creating all my bags and personalised gifts in a spare room is very hard work. It is great to have support from Theo because it’s been tough trying to raise our profile and Theo has recognised the hard work and helped spread the word about what we do to his followers.”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday
between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are retweeted every week and then invited to enter their profile on the new website. This is done free of charge and the new website is sponsored by Ryman Stationery, where Theo is
Silver Birch Crafts, 25 Meadow Way, Leighton Buzzard, Beds 07530 283835
For further information, photos and product samples, please contact Sarah Smith
07530 283835 or email Sarah on firstname.lastname@example.org
For further information about Small Business Sunday please visit www.theopaphitissbs.com.